This course provides an introduction to social media marketing (SMM) and digital marketing. You will Identify the most popular social media marketing platforms and the importance and the advantages of SMM.

You will learn about content marketing and its importance for business and how to create a content strategy to reach your goals. You will be able to develop a social marketing plans, integrate social media into overall marketing and communication plans

In addition, you will be introduced to Business manager and ads manager & the advertising system on Facebook and Instagram. You will learn how to launch an ad and create a campaign on Facebook and Instagram. You will Know more how to report on Facebook and Instagram and about Facebook advertising policies.

This lesson provides you with a cumulative learning experience, showing you how to construct social media strategies that achieve desired marketing goals.