In this module, you will learn how to create ads in Ads Manager, understand the uses and how to create split A/B testing to determine which strategy will perform best and optimize future ad campaigns.
In the previous module, we talked about Ads Manager, which is a tool for creating ads, managing where and when they run, as well as tracking the performance of ad campaigns.
Additionally, we'll learn some tips for creating successful ads, what types of ad content and what practices are or aren't allowed on Facebook.
It is important after creating and publishing advertising campaigns to track and check their results to know and identify the most successful campaigns and content, therefore, in this module we will be able to generate advertising campaign results reports.
- Teacher: Georgina Daher