In this module, you will learn what the Business Model Canvas is, its components, and how to create the Business Model Canvas for your business.
In addition to that, you will learn how to create a digital marketing strategy, starting from setting goals, building personas, analyzing competitors, and selecting the right channel to implementation and evaluation.
Finally, you will learn about Key Performance Indicators (KPIs) and how they help you evaluate whether your goals have been achieved or not.
- Teacher: Alaa Chamseddine
- Teacher: Georgina Daher
Skill Level: Beginner