In this module, you will learn how to build a solid foundation in digital and social media marketing, beginning with the fundamentals of marketing in the digital age and the role of social platforms in reaching and engaging audiences. You will also explore the concept of brand persona and archetypes, learning how to align messaging with audience needs and behaviors.
You will gain practical skills in setting SMART objectives and identifying key performance indicators (KPIs) that guide and measure the success of marketing initiatives. Additionally, you will examine the unique features and insights available across different social media platforms to optimize strategies and improve campaign effectiveness.
By the end of this module, you will be equipped with the tools to design goal-driven digital marketing activities, analyze performance metrics, and apply data-driven insights to enhance brand presence and achieve measurable results.
- Teacher: Zeina Fakhry